Super Mario’s Reluctant Leap to the iPhone

Super Mario’s Reluctant Leap to the iPhone

As recently as five years ago, Nintendo’s late president, Satoru Iwata, was adamant that Super Mario would never make the leap to smartphones. “If we did this, Nintendo would cease to be Nintendo,” he said in an interview with Nikkei, in 2011. The decision was philosophical rather than economic. The goal of smartphone developers, Iwata had said earlier that year, “is just to gather as much software as possible, because quantity is what makes the money flow.”

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